December 5, 2024
Alaska Air Group: Strong Q3 Performance After Hawaiian Airlines Integration

Alaska Air Group: Strong Q3 Performance After Hawaiian Airlines Integration

The Alaska Air Group has turned in a strong Q3 2024 performance, including the successful integration of Hawaiian Airlines.
Alaska Airlines and Hawaiian Airlines aircraft
Photo Credit: Alaska Airlines

Alaska Air Group (NYSE: ALK) has reported financial results for the third quarter ending September 30, 2024.

Overall, the Group closed out a strong third quarter, including the successfully completed acquisition of Hawaiian Airlines on September 18, 2024

Alaska Air Group Q3 2024


Alaska Air Group’s third quarter 2024 financial results sees strategic growth and operational resilience.

The carrier reported a GAAP pre-tax margin of 10.7% and earnings per share of $1.84, while achieving an industry-leading adjusted pre-tax margin of 13.0%.

These results, which include approximately two weeks of Hawaiian Airlines operations following their September 18 acquisition, underscore the company’s strong market position.

Successful Merger with Hawaiian Airlines

CEO Ben Minicucci’s optimistic outlook stems from the successful merger of two established carriers with complementary strengths.

The combination of Alaska’s robust West Coast presence and Hawaiian’s Pacific expertise creates a more formidable competitor in an increasingly consolidated airline industry.

This strategic move appears well-timed, as both carriers bring distinct cultural identities and operational capabilities to the partnership.

An Alaska Airlines 737 MAX in Seattle Kraken livery takes off.
Photo Credit: Alaska Airlines

Revenue Performance

Revenue performance shows encouraging trends across multiple segments. Unit revenues turned positive in August, with particular strength in the Pacific Northwest and Latin America markets.

Corporate travel, a crucial revenue driver, demonstrated renewed vigor with a 9% year-over-year increase in managed corporate revenue during Q3.

The technology and professional services sectors led this growth with double-digit increases, suggesting a sustained recovery in business travel.

Premium cabin performance remains a bright spot, with first class and premium class revenues growing 10% and 8% respectively, outpacing the 5% expansion in premium seat capacity.

This trend indicates strong demand for premium products and effective revenue management strategies. The company projects unit revenues to strengthen further, moving from low-single digits in Q3 to mid-single digits in Q4.

A Hawaiian Airlines aircraft in flight.
Photo Credit: Hawaiian Airlines

Operational Performance

Operationally, Alaska demonstrated exceptional reliability during the peak summer season, maintaining a 99.2% completion rate while operating its largest-ever schedule.

However, ongoing Boeing strike-related delivery delays pose challenges for capacity growth plans in Q4 2024, requiring careful resource management.

The Hawaiian Airlines integration shows promising early results. Following significant losses in Q4 2023, Hawaiian’s EBITDAR turned positive in Q2 2024, with pretax results expected to approach break-even in Q4.

North America PRASM (Passenger Revenue per Available Seat Mile) has shown positive momentum, while international PRASM is gradually recovering. The Neighbor Island operations have also posted substantial year-over-year improvements.

Chief Commercial Officer Andrew Harrison emphasizes the enhanced market position of the combined carrier, highlighting investments in customer experience improvements and network optimization.

These initiatives include reimagined lounge offerings, streamlined booking processes, and expanded route networks designed to strengthen competitive positioning against larger carriers.

Alaska Airlines Boeing 737-900ER photographed by Chad Slattery across California.

Looking Ahead


Looking ahead, Alaska Air Group appears well-positioned to capitalize on its expanded network and operational strengths.

The resolution of temporary cost headwinds at Hawaiian Airlines, including A321 GTF engine-related groundings and A330 Amazon freighter startup costs, should support improved financial performance.

The combined entity’s focus on premium revenue growth, operational reliability, and network optimization suggests a strong foundation for sustainable growth in an evolving airline industry.

This quarter’s results validate Alaska Air Group’s strategic direction while highlighting the challenges and opportunities ahead.  It now works to fully integrate Hawaiian Airlines and compete effectively in key markets.

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